The following map shows the extent of Conservation Media’s reach in its first three months of online existence. We are quite pleased with ourselves, to be honest. Each red dot on the map below shows not individuals but cities where people are logging on to consume Conservation Media’s content.
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You can see that our circle of influence is focused in the Northern Rockies, followed by the US, then North America, and then it fades into the global background, so we are hitting our target exactly as planned.
This valuable input is also a great reference point for us to begin developing performance metrics so that we can actually bring quantitative value into our conservation effort.